05 mai 2017
Learn about the essential concepts, theories, models and frameworks of marketing in a business to business context.
The objective of this course is to develop the competences and the necessary knowledge to a company manager who is exposed to marketing issues/decisions, outlining as well the marketing management differences, according to the sector and segments of customers.
The course adopts a managerial and decision-making oriented perspective.
The "Marketing" module is part of the Executive Management Programme ExMP, but you can register for this module individually in the limit of a small number of places.
ExMP aims to provide a "helicopter view" of the main managerial discipline and equip participants with a strategical understanding of the driving forces of the business environment.
Date and place: 5-6 May 2017, 9h00-18h00 at CCIFER (Calea Floreasca 240B, 3rd floor, Bucharest).
For more details about the cost and registrations, please contact us at formari[a]ccifer.ro.