Formation

ExMP: Marketing

Learn about the essential concepts, theories, models and frameworks of marketing in a business to business context.

 

The objective of this course is to develop the competences and the necessary knowledge to a company manager who is exposed to marketing issues/decisions, outlining as well the marketing management differences, according to the sector and segments of customers.

The course adopts a managerial and decision-making oriented perspective.

The "Marketing" module is part of the Executive Management Programme ExMP, but you can register for this module individually in the limit of a small number of places.

ExMP aims to provide a "helicopter view" of the main managerial discipline and equip participants with a strategical understanding of the driving forces of the business environment.

Language: English

Date and place:18-19 May 2018, 9h00-18h00 at CCIFER (Calea Floreasca 240B, 3rd floor, Bucharest).

For more details about the cost and registrations, please contact us at formari[a]ccifer.ro

 

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