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Goodwill Consulting

Goodwill Consulting was born from a simple belief: that entrepreneurs in Romania deserve real access to European financial support – and to partners who truly understand the journey and challenges of building a business. Since 2008, the company has grown steadily and is now part of an international group with presence in Hungary, Bulgaria, and Croatia.

With a team operating across the country through 8 regional offices, Goodwill Consulting has become one of the largest players in the non-reimbursable funding consultancy market. Over 3,500 approved projects and more than €800 million attracted for clients are not just numbers — they’re proof of a mission carried out with consistency: turning potential into real investments. Together with its partner companies within the group – Goodwill Energy, Goodwill Studio, and Goodroid – Goodwill Consulting offers a complete support ecosystem for entrepreneurs: from funding, to digitalization, energy efficiency, and applied technical solutions.

Goodwill consultants work closely with entrepreneurs from a wide range of industries — agriculture, manufacturing, transport, construction, tourism — as well as with local authorities and public institutions seeking to modernize the communities they serve. Among the clients who have chosen to grow alongside Goodwill are well-known companies such as Vel Pitar, Heineken, Michelin, Boromir, Râureni, and Autonet.

After more than 17 years of dedicated work, Goodwill Consulting remains true to the values at the heart of every project: professionalism, responsibility, perseverance, and transparency. Because when you build alongside people who believe in your mission, the path to growth becomes clearer, more secure, and more natural.