Manuela Ciugudean-Toma became the new Marketing and Communication Leader for PwC in South-Eastern Europe

Manuela Ciugudean-Toma joined PwC and will coordinate the marketing teams in 11 countries in South-Eastern Europe. She will be responsible for developing an integrated PwC marketing and communication strategy throughout the Balkans.

“I am happy that Manuela agreed to lead the marketing teams of PwC in South-Eastern Europe. I am positive that her experience and her enthusiasm for brand management will contribute to strengthening PwC’s image as leader on the professional services market” stated Ionuţ Simion, Country Managing Partner, PwC Romania.

„I chose PwC also because I resonate with the firm’s passion for innovation, including in marketing and communication activities, but also with its commitment to contribute to solving important problems for society”, added Manuela Ciugudean-Toma, Marketing and Communications Leader of PwC South-Eastern Europe.

Manuela has over 15 years of experience in developing and implementing innovative marketing campaigns in several European countries. Before joining PwC, she led the marketing team of Intel Corporation in South-Eastern Europe. Prior to that, she worked in the marketing and communications team of the Romanian office of the World Bank, in the Ministry of Communications and at the PR and Public Affairs agency Grayling.

She is a graduate of the Journalism Faculty of the University of Bucharest, with a diploma in Public Relations and Advertising and has started her career as a journalist.

Manuela spends most of her free time in nature, together with her family. She is passionate for traveling, South-American literature and Depeche Mode music. 


About PwC

At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 157 countries with more than 223,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at

“PwC” refers to the network of member firms of PricewaterhouseCoopers International Limited, each of which is a separate and independent legal entity. Please see for further details.

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