Cetelem IFN SA to become a banking subsidiary of BNP Paribas Personal Finance

Cetelem IFN SA, the leader of the Romanian IFN consumer credit market, announces the cross-border merger with BNP Paribas Personal Finance, the sole shareholder of the company, and the transformation into a branch of the latter’s - BNP Paribas Personal Finance Paris SA, Bucharest Branch. The commercial activity in Romania will continue under the Cetelem brand.  

„Through this initiative we aim to streamline the operating model of our markets in the Region, in order  to better support our business delivery, by being more flexible and efficient when it comes to offering best solutions and highly competitive services for our customers. We are convinced that the transformation of Cetelem to this new stage will have beneficial effects for both customers and the entire Romanian consumer credit market. Cetelem has positioned itself over the years as one of the strongest top players on the market, and after this transformation process it will benefit from all the positive premises assimilated over the years, plus the support and expertise of the financial group it is part of “ stated Bruno Leroux, CEO Cetelem Romania

The transformation process will be completed on March 1st, 2018, after which the commercial activity in Romania will continue under the Cetelem brand, which is well known to the Romanian public. 

"The current operations of Cetelem Romania, as well as its product offering and contractual terms, already agreed with customers or partners, will not be affected by the merger process. Cetelem Romania will remain the same responsible partner and will maintain its primary objective of providing optimized financial solutions developed to prevent over-indebtedness, "added Bruno Leroux.

In Romania, Cetelem offers consumer credit in stores, credit cards under the Mastercard logo, car loans and personal needs loans by telephone or Internet. Cetelem has fixed-rate financial products in its offer, enabling its clients to have a clear overview of their financial situation and to be able to better manage their budget throughout the entire lending period.

Cetelem is the leader in the IFN Consumer Credit Market in Romania, benefiting from the 60-year experience of BNP Paribas Personal Finance in France. In addition to consumer credit in stores, Cetelem offers its customers credit cards under the Mastercard logo, car loans, personal needs loans with telephone, Internet, brokerage for insurance policies. In over 14 years of presence on the Romanian market, the company has served over 1.2 million Romanians, offering over 1.8 million loans.

BNP Paribas Personal Finance SA is the leader in the consumer credit market in France and Europe through its consumer credit and real estate lending activity. 100% owned by BNP Paribas Group, BNP Paribas Personal Finance employs nearly 17,500 employees and operates in over 30 countries. Under the Cetelem IFN, Findomestic, or AlphaCredit brand, the company offers a full range of credit products either through sales outlets in car shops and showrooms, or directly to consumers, agencies, and the Internet. BNP Paribas Personal Finance also offers insurance and / or deposits for its clients in Bulgaria, France, Germany and Italy. BNP Paribas Personal Finance SA has developed a strategy for partnerships with retailers, online stores and financial institutions (banks and insurance companies) based on the experience and know-how accumulated in offering integrated lending solutions tailored to the business and strategy commercial partners. The company has also assumed a major role in financial education of customers in the spirit of responsible lending. For more details, visit: www.bnpparibas-pf.com

Established in Romania in 2007, BNP Paribas is present locally with its Corporate & Institutional Banking activity (BNP Paribas SA Paris, Bucharest Branch). In Romania, the Bank offers a comprehensive package of financial services to corporations (BNP Paribas corporate customers  and local businesses) and public institutions, with custom solutions, designed using the  know-how offered by the international network of BNP Paribas, one of the most solid banks in the world. In addition, the BNP Paribas Group is also present in Romania with other activities, through its other entities: