Membres

Pluxee to acquire MyBenefits and strengthen multi-benefits offering in Romania

• 100% acquisition of MyBenefits in Romania
• Pluxee to enhance multi-benefits offering and reinforce its position in a key market
• Transaction expected to be accretive on Group Recurring EBITDA margin from Fiscal 2026

Bucharest, July 3, 2025 // Pluxee (the “Group”), a global player in Employee Benefits and Engagement, has signed an agreement to acquire 100% of MyBenefits, a fast-growing Romanian company that has developed innovative technology to provide a flexible offering of employee benefits.

Through this acquisition, Pluxee continues to execute its strategic growth plan, expand its technology capabilities, and reinforce its position in a key market.

This transaction builds on a successful partnership between the two companies. With over 2 million consumers, Pluxee is a leading player in the Romanian Employee Benefits and Engagement market.

Launched in 2016, MyBenefits enables companies to offer a personalized experience, allowing each employee to choose from a wide range of benefits, including meal, gift, culture and tourism, wellness, and training. Its strong performance has propelled MyBenefits to remarkable success, with its user base increasing fivefold over the past twelve months.

Together, Pluxee and MyBenefits will drive greater value for clients and employee users, contributing to enhance employee engagement in Romania.  

The Group expects to achieve sustainable growth synergies from this acquisition and drive additional revenues through cross-selling. The transaction is subject to approval by the Romanian regulatory authorities, in accordance with the foreign direct investment control regime, will be entirely financed through existing financial resources and is expected to be accretive on Group Recurring EBITDA margin from Fiscal 2026.

About Pluxee

Pluxee is a global player in employee benefits and engagement that operates in 29 countries. Pluxee helps companies attract, engage and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition and Public Benefits. Powered by leading technology and more than 5,400 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 37 million consumers and 1.7 million merchants. Conducting business for more than 45 years, Pluxee is committed to creating a positive impact on local communities, supporting wellbeing at work for employees and protecting the planet.

For more information: www.pluxeegroup.com

About MyBenefits

MyBenefits is an innovative benefits platform designed to boost employee motivation and support sales partner incentive programs. Founded with 100% Romanian capital, MyBenefits launched its first implementation in 2016 and expanded its offering in 2019 to include personalized flexible benefits for employees. In recent years, the company has partnered with leading providers such as MindArchitect, Regina Maria, Sanador, eMag and many others, enabling access to a wide range of products and services tailored to the diverse needs and profiles of employees using the platform.

For more information: www.mybenefits.ro

Forward-looking statements

This press release contains forward-looking statements. These forward-looking statements reflect the Group's intentions, current beliefs, expectations and assumptions, including, without limitation, assumptions regarding the Group's future business strategies and the environment in which the Group operates, and involve known and unknown risks, uncertainties and other important factors beyond the Group's control, which may cause the Group's actual results, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. These risks and uncertainties include those discussed in Pluxee's Fiscal 2024 Annual Report, filed on October 31, 2024 with the Dutch Authority for the Financial Markets (Autoriteit Financiële Markten, “AFM”) and the French Autorité des Marchés Financiers, and available in the 'Investors – Financial Results and Publications section of the Group website: www.pluxeegroup.com. Accordingly, readers of this press release are cautioned on relying on these forward-looking statements. These forward-looking statements are made as of the date of this press release and Pluxee Group expressly disclaims any obligation or undertaking to release any updates or revisions to any forward-looking statements included in this press release to reflect any change in expectations or any change in events, conditions or circumstances on which these forward-looking statements are based.

Disclaimer

This press release does not contain or constitute an offer of securities for sale or an invitation or inducement to invest in securities in France, the United States, or any other jurisdiction.