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Khachatur Abroyan Appointed as the New Cluster Lead for Bayer Consumer Health in Romania, Bulgaria, and Moldova

Bucharest, July 16, 2024 – As of July 2024 Khachatur Abroyan takes over the lead of Consumer Health Division in Bayer for Romania, Bulgaria, and the Republic of Moldova, succeeding Pascal Buhler, who will be returning to Germany to lead digital marketing team for the Germany and Austria.  

Khachatur Abroyan brings a wealth of experience to his new position, having worked for Bayer for 15 years. Beginning his journey in Armenia as the Country Head Consumer Health, Khachatur has since assumed various key roles across the globe, including Kazakhstan, France, and most recently in Ukraine, where he was appointed as Country Division Head for Bayer Consumer Health. He holds a Doctor of Pharmaceutical Science (PhD) from the Department of Marketing and Management of Pharmacy at Yerevan State Medical University (YSMU) in Armenia and has completed an Executive Program of Business Management at ESADE Business and Law School in Barcelona, Spain.

Bayer's Consumer Health division envisions a world where billions can live healthier lives empowered by the most trusted self-care solutions.  Their innovative portfolio equips people to manage their health needs in areas like dermatology, nutritional supplements, digestion, cough, cold, and allergies. Bayer believes that self-care empowers individuals, not only to lead healthier lives, but also to contribute to more sustainable healthcare systems globally.


About Bayer

Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. In line with its mission, “Health for all, Hunger for none,” the company’s products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to driving sustainable development and generating a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2023, the Group employed around 100,000 people and had sales of 47.6 billion euros. R&D expenses before special items amounted to 5.8 billion euros. For more information, go to www.bayer.com.

Contact:

Florentina Crusitu: florentina.crusitu(@)bayer.com

Find more information at www.bayer.ro

Forward-Looking Statements

This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

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