The 7th edition of CSR OVERVIEW 2019: All about Social Responsibility and Sustainability

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BusinessMark is pleased to invite you at the 7th edition of CSR OVERVIEW, event that will take place on the 5th of December 2019 at InterContinental Hotel in Bucharest.


Social responsibility and sustainability are concepts which gain more and more importance for the society in general, but also for employees, consumers and companies – be it small ones or international brands. Therefore, these two seem play a key role in the future success of the organization.

In this sense, the event will tackle important topics, such as:

  • BRAND REFLECTION. How companies define their social responsibility is part of brand image strategy, and this is increasingly important. How do we connect the branding principles we wish to convey to consumers to social responsibility actions and a sustainable approach?
  • NEXT GEN. New generations pay more and more attention to sustainable, social, environmental principles. Are companies prepared to answer the questions of new consumers, employees, and collaborators?
  • INVESTANDPROGRESS. What is the role and sustainability of CSR investments in terms of business strategy? Can we say that we should reconsider business processes, from production, distribution, and packaging to policies applied in relation to employees, product characteristics, suppliers’ network, etc.? What are the long-term effects of not taking action in this regard?
  • BUSINESSACTIVISM. What is the role of business environment in terms of political and social activism? How is this concept seen in Romania? But in the EU? Limits, opportunities, and keeping balance with business objectives.
  • LEADINGWITHPURPOSE. In a” disruptive’’, changing business environment, leading with purpose seems to reconnect companies to society’s fundamental values. How do we define this” purpose”, coordinating it to business objectives, and how does this reflect across the entire brand experience?

We have the pleasure to announce the following speakers, who confirmed their participation at CSR OVERVIEW 2019:

  • DANA DOBRESCU, Corporate & Government Affairs Manager, MONDELEZ ROMÂNIA;
  • MIRCEA ILIE, Sustainability Leader, IKEA ROMÂNIA;
  • GEORGIANA MIRON, Director Marketing, Comunicare și Servicii Clienți, GROUPAMA ASIGURĂRI;
  • ANNELIESE BAUER, Director Departament Comunicare și Marketing, GENPACT EUROPA;
  • LUIZA DOMNIȘORU, Director Departament Comunicare și CSR, GRUPUL DIGI;
  • RALUCA BUTURCĂ, Manager, Schimbări Climatice și Sustenabilitate, EY ROMÂNIA;
  • ALEXANDRA MAIER, Senior Corporate Social Responsibility Specialist, ING ROMÂNIA;
  • NICOLETA DELIU, Head of Communication, BCR.

Mark your B2B opportunity, with BusinessMark. Check out our website for more information about the agenda.


An event by BusinessMark.

Main partners: Mondelez România, GreenPoint Management și EY România.

Supported by: CCIFER – Camera Franceză de Comerț și Industrie din România, BCCBR - Billateral Chamber of Cmmerce Bulgaria – România, CCIRI - Camera de Comerț România – Israel, BRCC - Camera de Comerț și Industrie România - Marea Britanie, Asociația Autism Voce

Official radio: Europa FM

BusinessMark supports: Plantăm Fapte Bune în România, The Social Incubator

Media partners:  Green Report, Revista Bulevard, Transilvania Business, DeBizz, LivePR, Clujul de Buzunar, Curierul Național, Jurnalul de Afaceri, Financial Market, Portal Management, Monitorul de Făgăraș, AntreprenorînRomâ, administraț, MoneyBuzz, MATEK, rbe connect, Prwave,,,,, Business24,,,, Manager Express,  global manager, Business Press, PR Box, Social Media România.

BusinessMark is a business event management company that aims to provide the Romanian business environment a professional space for discussions and networking. By combining methods of communication and business matchmaking, BusinessMark offers its clients complex development models, connecting them directly with the business environment and creating opportunities for strategic partnership


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