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Channel Advisors

Quite often, customers and end-users are located in a dispersed geography.

They are operating in various industries or market segments which sometimes makes it difficult to identify them.

In order to reach as many as possible customers, vendors might need a consistent Go-to-Market strategy which involves both direct sales, channel sales (indirect sales) and alliances.

Each of these partners cover opportunities geographically or segment wise based on their existing market access. Partners become the sales force, marketing department, providing contracting and service for the vendor. Each partner adds value on the commercial chain. A set of benefits, requirements and risks for all the parties needs to be addressed.


Indirect channel business is our specialty.


Vendors and distributors consult us to help in developing channel strategies, implementing them, managing partner ecosystems to cover market opportunities.


Our expertise alongside with our regional business network is the foundation for:


  • Developing partner strategies and partner programs
  • Profiling partners, identify and onboard them
  • Partner management (activation, animation, retention, performance improvement)
  • Channel marketing definition
  • Partner enablement and development
  • 360 Partner experience evaluation and improvement.
  • Channel business education


We strongly believe that an well-educated business society helps economy grow in a sustainable ways, contributes to our wealthiness, brings equity in business relationships and its instrumental for the progress of the world.

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